Harvard Back Pain Newsletter Launch

<p>Problem:&nbsp;Harvard Health needed to launch a new back-pain publication into an overcrowded market dominated by surgery hype, miracle cures, and dubious supplements.</p> <p>Solution:&nbsp;Built the package around clinical authority and patient empathy &mdash; leading with the immediate moment of pain and guiding readers toward conservative, evidence-based treatment from Harvard Medical School physicians. Structured as a Charter launch to drive urgency and early response.</p> <p>Result:&nbsp;Successfully launched the new publication and validated market demand in a highly competitive health category.</p>

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