Duke Health Newsletter Audience Development

<p>Problem:&nbsp;Duke needed to grow circulation and accelerate audience development for its faculty-driven consumer health publication in a crowded, noisy media environment.</p> <p>Solution: Framed&nbsp;HealthNews&nbsp;as an authoritative, must-read resource and drove response with a personalized, risk-free complimentary issue offer to lower the barrier to trial.</p> <p>Result:&nbsp;Increased sample requests and fueled circulation growth by converting qualified readers into engaged subscribers.</p> <p>Performance Creative by Josh C. Manheimer</p>

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